As you can see from the image, the most rented items from love film vary from TV show and movie. However ignoring this fact, and focusing on their horror sub-genre's you can see a very distinct pattern. The number one spot belongs to 'Game of Thrones'. Whilst this is not a horror genre, but instead a Fantasy-Drama, there is a lot of gore, mystical creatures and death. For this reason I am going to count it as a Horror and as the sub-genre of Supernatural. Next is the series 'The Walking Dead'. This is a Zombie horror, and it along with 'World War Z' are the only two in the image that are not a Supernatural-Horror. This means that their is a clear market for both Supernatural and Zombie films, and a suggestion that any new film in either of these genre's will sell. However it also means that there is a gap in the market for a different genre to come in.
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Research
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Audience Research
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- Audience Interviews
- Amazon - Who is Renting What Horror?
- BBFC - Is There a Target Audience?
- Box Office Mojo - What Type of Money will Your Horror Make?
- Google Trends - What is The Social Context for Your Horror?
- IMDb - What are the Experts Saying?
- Metacritic - Who is Rating What Horror?
- Questionnaire
- Classic Horror Shots
- Distribution Company Research
- Horror Cliche
- Horror Theorists Research and Analysis
- Inspiration and Trailer Analysis
- Magazine Cover Analysis
- Movie Poster Analysis
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- Sub-Genre
- Title Research and Connotations
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Audience Research
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- Swede Trailer
- Evaluation
- Additional Content